Customer Relationship Management

Customer Relationship Management (CRM) is a software solution, as well as a business strategy that is designed to increase profitability and reduce customer management costs.

CRM brings together your marketing, sales and customer service functions. It allows your business to strengthen the relationship with your clients by tracking all data and interaction, whether it is sales or service-related.     Microsoft Dynamics CRM Box

Having a centralized location for all customer business data allows you to:

  • Understand your customers
  • Win new clients and retain existing ones with better customer experience
  • Sell more effectively and increase profitability

Organizations all over the world have used Microsoft Dynamics CRM to:

  • Boost revenues by improving sales efficiency and effectiveness.
  • Increase customer satisfaction while driving down service-related expenses.
  • Improve business relationships by quickly developing and deploying custom industry and line-of-business applications.
  • Lower IT costs and risks by choosing online or on-premises deployment, or the best mix of both.

Sales Force Automation

Microsoft Dynamics CRM allows you to optimize your sales efforts while taking advantage of embedded Microsoft Office capabilities to increase time with customers, shorten sales cycles and increase close rates. Sales force automation provides you with:

  • Improved sales planning and management
  • Automated lead and effectively managed opportunities
  • Mobility functionality
  • Simplified workflow process
  • Sales productivity
  • Improved decision making through greater visibility

 Microsoft Dynamics CRM Screen

Customer Service

Meet the needs of today's ongoing change in customer expectations with this flexible service solution. The customer service functionality in Microsoft Dynamics CRM informs professionals with guidance that is insightful and actionable. This feature provides you with:

  • Customer intelligence
  • The ability to respond to cases quickly and precisely
  • Simplified contract management
  • Access to the right information at the right time
  • Scheduling of resources
  • Processed workflows


Transform every touch point into a marketing opportunity and harness the undiscovered potential within your customer base. With familiar and intelligent marketing capabilities in Microsoft Dynamics CRM, you can market more effectively, improve productivity, and gain actionable insight into your marketing efforts. This feature provides you with:

  • Effective data management tool
  • Market segmentation
  • Campaign planning
  • Response management
  • Lead tracking
  • Mobility access
  • Automated workflows
  • Business Intelligence

Read more about Microsoft Dynamics CRM:

Microsoft Dynamics CRM Brochure


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