Do’s & Don’ts for Your Marketing Success

  • By Remington Hall
  • 02 Aug, 2017

Marketing unrecognized topics may sound like a difficult task in capturing one’s attention, but the answer is quite simple. Let customers know how you are going to solve their problems. What do you bring to the table that competitors don’t? Find the answer and use this as your leading point.

Colours have shown a Significant impact on consumer’s purchasing behavior, look to see if your advertisements are showing colours that may lead to unwanted emotions. If so, simple alterations may show a significant impact on your success.

After reading this maybe you realized commonalities… like fast food logos consisting mainly of red or yellow? These aren’t coincidences, these are strategically used to appeal to the target market; pulling desired emotions.

Colour is a consumer’s first impression, and it has been proven most purchasing decisions are based on first impressions (85%). It takes a consumer approximately 90 seconds to make a set opinion on a product/ brand with a large amount related directly back to colour associations.

Another marketing tip is taking advantage of free tools available that can help you to manage your marketing impacts, such as social media combined into one platform on Hootsuite, or Google Analytics showing you how often customers visit your website and what pages have a high bounce rate (how often individuals visit a page and take no interactions before reading).

The dashboard of Hootsuite is shown below, these accounts are free up to three platforms and are very useful in staying organized. Here you can select the platforms you would like to post to, as well as create schedules dependent on your desired time of the post to be sent. You are able to like, comment, follow/unfollow, retweet etc. all within this one tool.

In note, you’re not losing any features from the regular platforms, although you are gaining a large amount of accessibility!
Another helpful free tool is Google Analytics, which tracks and reports website traffic. Enabling you to check things like the average amount of time spent by a website visitor, what they visit, exit rates, as well as analytics on things like location and language. These aspects help to see which pages of your website need to be altered to appeal to viewers. If changes are made successfully the Google Analytics results will resemble the improvements.

Applying these simple tips may show an impact on your marketing success.

More tips to come! Thank you for reading.


By Remington Hall 16 Nov, 2017

When Implementing a new solution like Sage 300 or Microsoft Dynamics look at funding options for your business in Canada.

A funding program we partner with is the Canada Job Grant (CJG),  it helps cover training costs during an implementation based on the number of employees on staff and involved in the ERP Software training.  

By Remington Hall 14 Nov, 2017

1.       Accounts Receivable > Common > Customers > All Customers

2.       Double click the “Child” Customer. In this example the child is ABC Company 2 and the parent is ABC Company.

3.       Click Customer > Edit

4.       Scroll to the bottom and select the Invoice and Delivery tab

5.       Click on the dropdown menu and select the “Parent” Company

By Remington Hall 07 Nov, 2017

Every user must have email address in Human Resources > Common > Workers > Workers Form:

By Remington Hall 07 Nov, 2017

1. Click Area Page node: Accounts payable -> Common -> Vendors -> All vendors.

Form name: Vendors

By Remington Hall 31 Oct, 2017

In accordance with Sage’s support and version policies, the following download URLs will no longer be available after September 30, 2017:

 

·      Sage ERP Accpac US Payroll Update – Version 6.0T PU1 (UT60TPU1.zip)

·      Sage 300 ERP US Payroll PU Q3 2014 – Version 7.0O (UT70O_Q32014_ProductUpdate.exe)

·      Sage 300 ERP US Payroll PU Q3 2014 – Version 7.1E (UT71E_Q32014_ProductUpdate.exe)

·      Sage CRM 7.2 Integration for Sage 300 ERP 2014 PU2 (Sage 300 CRM 72 Integration 2014 PU2.exe)

 

In addition, with the latest release of Sage 300 2018.0 in August 2017, Financial Link Pro is no longer supported. Any customer’s affected are encouraged to work with their Business Partner to identify a replacement reporting tool that meets their requirements. Sage Intelligence  is a fully integrated, MS Excel-based reporting solution that gives companies immediate access to insightful information, enabling them to make more-informed decisions, and is used by thousands of Sage 300 customers around the world.  

By Remington Hall 31 Oct, 2017

1. Click Area Page node:  Accounts receivable -> Common -> Customers -> All customers.

Form Name: Customers

By Remington Hall 27 Oct, 2017

When implementing Dynamics AX for a client the four fields in these journals that I get asked the most about are the Relation, Account Code and Item Code fields as well as the Find next option. I’ll group the Account Code and Item Code fields together for simplicity. Both the Account Code and Item Code fields have three options available to them All, Group and Table.

By Remington Hall 20 Oct, 2017

To make a new page: click pages on the left-hand side of the screen, then click “New Page”.

By Remington Hall 17 Oct, 2017

We recently had a client who wanted to receive goods as quickly as possible off the delivery trucks as to open the receiving door for further deliveries. They also needed the option to put the received goods to two different receiving staging areas, depending on the product, before moving them to their final location in the warehouse.

The trouble here is that AX will not allow 2 put actions on a PO Receipt while also using the Unit Sequence and Unit Conversions of the item to assign license plates to less than pallet amounts during receipt. The quickest way to receive goods off the trucks in their case was to use the “Purchase Order Line Receiving” mobile device menu option. By using the “Line” rather than “Item” receiving option, we eliminate the need to type in lengthy Item IDs, instead opting to enter the PO line number on the order and having AX sort out which item and item details it’s expecting to receive.

The first thing you’ll need is a simple work template, that defines the pick/put actions and Work Class ID that is available to the mobile device to perform the work.

By Remington Hall 13 Oct, 2017

1. Select the address   USMF -> Accounts receivable from the Address bar by clicking the navigation path arrows.

2. Click Area Page node:   Accounts receivable -> Inquiries -> Journals -> Invoice journal.

3. Press CTRL + G to filter by date or Invoice account and etc. At the end of this there will be some shortcuts for CTRL + G that may come in handy.

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